You are a guy who knows how to date, you are a guy who hasn't dated in years, you are a guy who has never been successful with women. Whatever your situation there are some common dating rules to follow when venturing into the dating jungle. These rules are simply to protect your emotional state and to ensure even handed success. Women are trained from day one in the art of dating warfare. They have a physical and emotional arsenal that you may never hope to match. But don't be outgunned, be prepared my friends as the dating battle isn't over yet buddy.

1. Look your best. Get some decent clothes and shoes. Women always look at your shoes even if the last time you checked your Nike's out was 1996. Get clothes that fit you, suit you and are contemporary. Don't just buy one outfit, sort out your entire wardrobe. If you can't take care of yourself, how are you going to take care of her? Oh yes and buy a good well tailored suit, there is no excuse not to.

2. Get your hygiene and styling sorted out. Down to the barbers and sort out your hair, get a decent style if possible. If you don't have much hair still get down to the salon and either get your head shaved or something you can handle. Then it is off to the shops with you for good quality cologne and a grooming kit. Yes that means some expense. Men are so often criticized for smelling bad. Get into a regular showering routine and smell good always. Women appreciate it.

3. Sort out your job if you have one. Women want a man who has some ambition in life so coasting along as a skateboard instructor is generally not going to win you a real catch (by the way I love skateboarding!). Any job is better than none, but knuckle down and sort out some direction in your life. Change job if need be but at least try and look like you you have something of a career. If you have a manual job, at least have some plans to work for yourself. If you already do, then you are on the right track but know what you are about work wise and have some idea of your future because they will be asking questions about your prospects even if they pretend it isn't important. It is.

4. Get your knowledge levels up. Make sure you are up to date with current affairs, watch the news and read quality papers. Women do not appreciate stupidity and laziness is no excuse either. Current affairs are important in showing you know all about the world outside. If you travel a lot then this will help tremendously, if you don't have plans to travel, get some. Being able and willing to sort out vacations is essential in the grand scheme of things.

5. Do not extol the virtues of drinking in the bar 5 nights a week. This will never win any fair princess's heart. If you love your booze sort yourself out as there are other things in life too. Taking your lady for a drink is fine, but give them the impression that you live in there will get you absolutely nowhere - fast.

6. If you love your sport then fine,. If sport is a religion you may have a problem but everything by degrees guys. If you are serious about dating then ramming the subject of soccer, ball games or football down your date's throat will put them off in record time. Sport to the uninitiated is completely boring and shows not only sheep mentality to a woman but lack of thought, creativity or inspiration. Millions of girls love sport too and that is fine but don't make your passion into a one-sided one.

9. Never expect sex on a first date. If all you are after is sex you have come to the wrong place for reading material. If you are looking for the girl of your dreams there is nothing more sexy than a patient man. You are easily capable of waiting for the right woman so do it instead of thinking with your balls.

10. Sort out your educational knowledge of manners, courtesy and chivalry. A woman likes being treated well, particularly with respect. Lose the coarse language, the swear words, the rudeness and the laziness. Know how to eat in a top restaurant, know about fashion and jewelry and in particular flowers. Know how to hold a door open for a woman, let her go first and help her with her seat. Listen to what she says but have opinions of your own too. Show her respect and manners at every step and you should not go wrong.

11. Start listening and stop talking. Keep your date interested but don't turn into a one man entertainer. She will bore of you quickly because she wants to talk about herself too. Listen to things she tells you about her and remember them. Women love to chat so you need to learn to listen to her. Remembering things she told you will impress her by the bucketful. Fact.

12. Give up smoking now.

13. Lean to dance even if you have two left flat feet. Women love to dance and dancing is a physical contact sport (or can be). It is also romantic and sexy. You can be the world's worst dancer, I don't care. But if you stay seated when she is on that dance floor you may as well not exist. If you can join Salsa and dancing classes all the better. You don't need to be Travolta but you should have an idea of the basics of rhythm. Get started today

First Impressions: Look Good When Dating

In you stroll, looking hot in that new dress or suit with the Manolo's or Jimmy Choo shoes. You know you look good after all, it cost you a fortune. You are feeling confident due to the way you are looking and you know he wants you. Go get him girl. Does that ring true? Well maybe, maybe not. On the other hand, in you stroll, black Armani or Hugo Boss suit, Italian leather shoes, handmade shirt. You are feeling good, you are feeling successful, you are feeling confident. Yes, my friends, in this fatuous day and age we are what we wear.

Now I am not saying that we need to spend a King's ransom on the latest designer gear, fashions, style and hand crafted luxury wear from Italy or wherever. But I am suggesting that when we dress well we feel good, we believe we look good and we feel we can do anything we choose. So when dating, its important to look good because if you do, you will feel good too. Good style means a good level of confidence.

Forget arguing about body shape and expense in your defense against my argument here, it doesn't wash. You can look stylish and classic whatever your shape within reason and whatever your budget. Black will always be classic and well tailored clothes will always look a cut above the rest. I cannot walk down any high street or through any mall these days without being inundated with a sense of style. Everywhere we look there are shops desperate to dress you well. The fact that you don't choose to go in them is not the point. Therefore turning up for your first date in a comfy sweatshirt or sports top may make you feel relaxed but it shows absolute contempt for your date who has spent the best part of the last two hours getting ready for your squalid self. Get a grip man.

Okay so whilst my female readership doesn't need a lecture in self presentation generally, my male readership often does. The first thing I want you to remember men is that a woman will judge you by looking straight down at your shoes. You may not see what the fuss is about but she may as well be looking straight past your shoes, all the way down to hell. The fact is, the truth is in the detail. You have washed and scrubbed up well, but casting a more detailed glance over you and the small discrepancies are soon revealed. Missing cufflinks, tie all over the place, missing shirt button etc. All mean that deep down either you are a deeply wild and windswept sex god or you are a disaster in the making who has no idea of style and presentation. If you can't dress yourself buddy, what makes you think you can undress her.

But shoes are the biggest giveaway because men think of them as practical necessities that are comfortable rather than looking at the style involved. It is obvious what is classic and in fashion right now, simply turn your eyes and look through the window of the nearest ubiquitous show store. Once you have bought them, ensure they match the rest of the outfit. No don't mix brown with black and if shoeshine cream is as rare as diamonds in your apartment then get back to the shop and sort it out. Good shoes mean that you have attention to detail, she has seen and she has noted!

Men often make the mistake of thinking that the woman is relaxed and kind of a casual gal so he doesn't need to go mad when meeting up. He can be smart but casual. I have news for you, most men are casual, not smart but casual. It doesn't happen in my experience. Men have no idea at all what is like to get ready as a woman. The fact that you look subtle and classically understated is lost on a man. He thinks it took you 5 minutes to get ready. He has no idea. Which is why he threw on the white shirt that needed an iron and a pair of casual trousers in such a carefree fashion.

Do not believe GQ-style magazines, however marvelous they are. Whilst there is a small core of very well dressed men out there, they are not the norm. Take your average guy shopping to the mall on a Saturday afternoon and see how long he lasts. Whilst men have a better idea about appearance and do know some label makes and names, they are still eons behind women. But all is not lost. A man with a career can sort himself out in a few easy steps, he simply needs to get his wallet out.

Every man over the age of 25 should have a black, classic, single-breasted, good-quality suit together with the same in navy blue. He should have a casual jacket and a collection of plain colored well made cotton shirts. He should have three pairs of good quality leather shoes, in black and brown and they should be modern and in good condition. A man should have a good quality masculine watch. This is very important as it is possibly the only piece of jewelry a man may ever display. Okay a watch is a timepiece and a necessity but it speaks volumes about you. Some women have expressed a liking for men with large masculine sports watches, but whatever you do wear, it should be a classic as it will speak volumes about your taste.

You should always carry on you a good quality leather wallet that is not stuffed with receipts, preferably in black which you always wear within a jacket pocket, not stuffed into a pocket of your trousers. Whilst you may begin to think I am trying to describe James Bond, you are not far wrong. You can do far worse than to watch a Bond movie to get a sense of class and style. Neither am I suggesting that you alter your image from that which is really you. But as we are discussing first impressions, then you will need to think carefully about the way you do present yourself.

I can only think of a handful of men in my lifetime who do smart but casual well. For many men, it means jeans and a crumpled shirt with the sleeves rolled up. Take a good look about you and think long and hard about your current image and get some feedback from female friends as to how they really perceive your look. You may get a nasty shock. If you are pleasantly surprised then you are on your way.

Finally, though I have spelt this out before, I will do it one more time. Looking good is important, as is feeling comfortable. However along with this you should smell good. For men, Aftershave and cologne of a high quality are essential, and the less mainstream the better. For a start, if it is not one of the perennial brands then your date may not have smelled the scent before and will find it unusual and possibly attractive. She will most certainly notice. This is all part of making a good impression. It shows you have made an effort for her and you care. More than one Aftershave is good, a lemon based on for day wear and a heavier woody cologne for the evening with a hint of musk. But always consult and test because many Aftershaves do not suit some types of skin. So spray and then walk round the store before deciding.

Looking and smelling good is not a one-off situation. For second and subsequent dates you need to keep up the good work so I am not recommending your first impression-making attempts are not really you. I really am suggesting you take a long hard look at your current image and begin to change things for the better if necessary. And certainly for the long term. Finally, remember that your efforts will be appreciated even if nothing is ever said. In one short phrase, first impressions count.